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Delhi car rental company buys fleet of 90 Mercedes

GURGAON: A Delhi-based car rental company has purchased a record number of 90 Mercedes Benz cars from the company dealer in Gurgaon on Monday. This is the biggest single deal made by the company in the country. Each customized, gold-tinged C-class Merc costs more than Rs 28 lakh. Rajiv Vij, managing director of the firm, said the new fleet will add to his companys fleet of Mercedes Benz. In 2008, we bought 70 such cars. They were all silver coloured. This time we went for 90 C class cars, said Vij, whose rental company — Carzonrent India — offers a wide range of luxury cars, ranging from C-class Mercs to S-class models, on rent. Vij said the purchase was made keeping in mind the rising demand for luxury vehicles in cities like Delhi, Gurgaon, Bombay, Chennai and Hyderabad. Today, almost 25% of our car rental revenues come from the luxury segment, he said, adding the company is now looking forward to build a fleet of limousines. The deal bodes well for the luxury car market of the country, with the client base rapidly expanding in the metropolises. Senior officials at Mercedes Benz believe that in the next 10 years there will be a boom in the market for high-end luxury vehicles.

                                                                                                               
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