THIRUVANANTHAPURAM: Kerala Tourism has tied up with Google to promote the destination and its unique tourism products and thereby increase tourist arrivals to the State through search and banner advertisements on the global search engine.
A four-member high-level team from Google, led by business head Narasimha Jayakumar, is in the capital to meet the stakeholders of the tourism industry and organise workshops for them. The 15,000 clicks received from more than 500 cities for the pilot campaign carried out by the search engine for Kerala Tourism has resulted in the tie-up to promote the destination.